Rushika
Maheshwari

Brand Strategist, Nucleus Strategy

I am a brand strategist striving to identify logic and weave a yarn of magic in crafting authentic brands that morph into telling culturally relevant stories. I moved from Mumbai to New York to pursue my MA in branding from the School of Visual Arts and found myself interested in the friction between human truth and world realities. My forte lies in the gap between what science knows and what business does while working with intention and empathy.

I’m most excited to work on projects that… allow outrageousness and nonconformity while breeding my curiosity.

I’m looking for partners that can help me… impact culture to impact humanity by starting small and possible.

A moment when I felt most inspired in my work was… working with my team on my thesis project of repositioning the American dream through the lens of the pursuit of happiness.

Innovations in my field I’m most excited to work on… empower communities to fix their most fundamental problems within rural societies.

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